Ethical AI & Governance in Growth Reporting: Transparency, Bias & Trust
Learn how ethical AI is transforming marketing growth reporting. Explore model transparency, bias detection, and governance strategies for modern CMOs.
The Effects of AI Chatbots: Will They Replace Search Engines?
Explore the rise of AI chatbots like ChatGPT and Google's Gemini, their impact on user behavior and SEO, and whether they're positioned to replace traditional search engines.
How Marketers Should Adapt to Google’s New AI Mode
Discover how to adapt your marketing strategy to Google's AI Mode (SGE) with practical steps, content frameworks, and optimization tactics.
The 10 AI Software Tools Every Marketer Needs in Their Portfolio of Skills
As a hands‑on marketing strategist, I share my top 5 AI tools for content, automation, ads, personalization, and analytics—practical picks that move the needle.
How to Optimize Content for Large Language Models (LLMs) to Boost Brand Visibility in Conversational Search
Discover how to optimize your brand’s content for large language models like ChatGPT and Gemini. Learn strategies for LLM optimization, conversational search, and boosting AI-powered visibility.