Empathy Marketing: The Transformative Strategy that is Putting Brands on Top
In a trust-starved, attention-scarce market, brands win by using empathy-first marketing to forge real human connections. Learn how Aldi and CareLinx built loyalty and conversions by starting with audience emotions.
The TikTok Ban Fallout: Reinventing Short-Form Video Storytelling for a Post-TikTok Era
For 170 million U.S. users, that shock hit hard on January 19, 2025, when the TikTok ban became law. But this isn’t the end of short-form video storytelling. It’s a plot twist, and the next chapter’s up to us.