AI vs. Marketers: Navigating Job Disruption and Transformation in 2025
From automating ad creatives to handling campaign optimization, artificial intelligence is rapidly replacing traditional job functions. But is AI here to take jobs away—or is it creating a new landscape of opportunity?
The Rise of Agentic AI in Personalized Advertising: A 2025 Deep Dive
The Rise of Agentic AI in Personalized Advertising: A 2025 Deep Dive
This evolution is redefining how brands engage with consumers, making interactions more dynamic, context-aware, and tailored than ever before.
The TikTok Ban Fallout: Reinventing Short-Form Video Storytelling for a Post-TikTok Era
For 170 million U.S. users, that shock hit hard on January 19, 2025, when the TikTok ban became law. But this isn’t the end of short-form video storytelling. It’s a plot twist, and the next chapter’s up to us.
3 Reasons Why It's Essential Marketers Utilize a MarTech Stack
With so many different marketing fields, collectively understanding marketing’s value from a return on investment perspective is often difficult. From first-hand experience, one question that has stumped marketers is, “How can I accurately find, analyze, and present Marketing’s full impact on KPI and ROI?”.
Why Marketers Need to Incorporate AI into Their Strategy Plans and Departments
In today's rapidly evolving digital landscape, integrating Artificial Intelligence (AI) into marketing strategies is no longer optional—it's essential. Learn what marketers should and need to know to gain a competitive edge in an evolving landscape.